Let’s get one thing straight. I want Alley Avenger to be free. The entire experience. Free. That said, I also didn’t really give much thought to ads. I always hated the fullscreen ads on some games, so this somewhat deterred me from even considering it. That is, up until recently.
Recently, there was a game that came out that made quite a bit of buzz around the internet called Flappy Bird. For those who don’t know the story on this game, it’s a simple game that a kid made that got huge. It’s a simple and addicting, yet frustrating, game where you have to get a bird between some pipes. At one point, the app had several 10’s of millions of downloads and was making, as he claims, 50k a day off of advertising (I will add that, after doing some research, I don’t believe this number is close to true, but I’ll get to this later). The developer also added that, allegedly, because the game was so frustrating, he would receive death threats in his email. Shortly after the interview, he pulled the app from the store, puzzling many people why he wouldn’t simply hire several body guards with the bank he was making!
While I certainly believed he made quite a bit of money from advertisements, my research suggested that he probably made closer to 1k-5k a day. Regardless, I have this mildly amusing game on my phone. The method he used for advertising was a simple placement of a banner ad at the end of each play through, visible at the score screen. This ad was very unobtrusive and minor, and frankly, didn’t ruin my experience for the game one bit.
This was the first game that I was truly shocked at. While the gameplay is fun and art style is polished, but it seemed to me that the effort he put into this game was minimal. This opened up the thought of potentially doing the same thing for Alley Avenger. If so, why not? Making a little bit of money on the side wouldn’t be bad, plus I would be able to actually pay my graphic designer for his already-freely-voluntary work.
So…
…fast forward to yesterday, I set up an account with Admob and payed my $25 dollar fee to publish for Android! Depending on the timeline of when I release beta, I may or may not have an ad included.
Moral of the story: So long as your advertisements don’t retract from the core player experience, go ahead and put them in!